ISBN 13 : 978-0749474362

Sommaire : Introduction: Growth issues for luxury
Part One: How luxury is changing

Chapter - 01: Sustaining the luxury dream: challenges and insights
Chapter - 02: Abundant rarity: the key to luxury growth
Chapter - 03: The artification of luxury: from artisans to artists

Part Two: Specific issues and challenges
Chapter - 04: Luxury after the crisis: pro logo or no logo?
Chapter - 05: Why luxury should not delocalize: a critique of a growing tendency
Chapter - 06: Internet and luxury: under-adopted or ill-adapted?
Chapter - 07: Does luxury have a minimum price?: an exploratory study into consumers' psychology of luxury prices
Chapter - 08: All that glitters is not green: the challenge of sustainable luxury

Part three: The business side of luxury brands' growth

Chapter - 09: Not all luxuries act alike: the distinct business models of luxury brands
Chapter - 10: The LVMH–Bulgari agreement: what changes in the luxury market lead family companies to sell up?
Chapter - 11: Developing luxury brands within luxury groups: synergies without dilution?

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque