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Marketing en exercices.

BON Jérôme ; MARICOURT Renaud de ; TISSIER-DESBORDES Elisabeth

PRESSES UNIVERSITAIRES DE FRANCE

1984

284

2-13-042318-3

121.55-BONJ

MARKETING MANAGEMENT ; CASE ; MARKETING PLAN ; INFORMATION SYSTEM ; MARKET ; SALES AND MARKETING RESEARCH ; SALES FORECAST ; CONSUMER BEHAVIOR ; MODELIZATION ; PRODUCT POLICY ; PRICE POLICY ; COMMUNICATION POLICY ; SALES FORCE ; DISTRIBUTION


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Nbre volumes : 1

Notes : Réserve – Ask a librarian

Language : French

Place of publishing : PARIS

Material : Paper

Owner : Bibliothèque