ISBN 13 : 978-0415487917

Contents : Contributors : Russell Belk, Janet L. Borgerson, Stephen Brown, Charles Chandler, Sue Denim, Kent Drummond, Chris Hackley, Morris B. Holbrook, Pauline MacLaran, Rosalind Masterson, Caoilfhionn NiBheachain, Lisa O'Malley, Daragh O'Reilly, Anthony Patterson, Maurice Patterson, Hope Jensen Schau, Jonathan E. Schroeder, Avi Shankar, Lorna Stevens, Al Terego, Michael Thomas.

Preface: Beanz Meanz Bookz
1. Rattles From the Swill Bucket
2. Selling God's Book
3. The Extraordinary Tale of an Eight Point Eight Million Dollar Book
4. The Pleasures of the Used Text: Revealing Traces of Consumption
5. Culture Club: Marketing and Consuming The Da Vinci Code
6. Martin Amis on Marketing
7. Paperback Mother
8. On the Commercial Exaltation of Artistic Mediocrity: Books, Bread, Postmodern Statistics, Surprising Success Stories, and the Doomed Magnificence of Way Too Many Big Words
9. Book Reading Groups: A ‘Male Outsider' Perspective
10. You Can't Tell a Book by Its Cover: Bookworms, Bookcases and Bookcrossing
11. Consuming Literature
12. Riddikulus! Consumer Reflections on the Harry Potter Phenomenon
13. Telling Tales of Virago Press
14. No Experience Necessary (or, How I Learned to Stop Worrying and Love Marketing)
15. I Write Marketing Textbooks But Really I'm a Swill Guy
16. A Step-by-Step Guide to Bridget Jones's Diary, Fight Club, and the ‘How-to' Industry

Language : English

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque