Commentaire :

ISBN 13 : 978-0-230-27868-4

Sommaire : Contents

Authors :
Corinne BLANQUART, Valentina CARBONE, Mitsuyo DELCOURT-ITONAGA, Jacques JAUSSAUD, Evelyne LANDE, Jean-Paul LEMAIRE, Anne MARCHAIS-ROUBELAT, Marin MARINOV, Svetla MARINOVA, Ulrike MAYRHOFER, Bertrand MONNET, Loïck MENVIELLE, Éric MILLIOT, Sophie NIVOIX, Dominique PEPIN, Yvon PESQUEUX, Nathalie PRIME, Harimino Oliarilanto RAKOTO, Sébastien ROCHER, Fabrice ROUBELAT, Johannes SCHAAPER, Robert TELLER, Guy TOURNOIS, Nadine TOURNOIS et Philippe VERY.

What is Globalization? The Paradoxes of the Economic and Political Substance of Markets

PART I: General policy and strategy

The Paradoxical Dynamics of Globalization
Local Authorities and Foreign Companies: the Paradoxical Issue of FDI Towards Fast Growing Economies
The Paradox between Global Efficiency and Local Responsiveness: the Case of the French Multinationals Established in China
The Paradox of Honesty: How Multinationals Contribute to the Spread of Organised Crime
PART II: Marketing and logistics

The Taste of Industrialised Societies for Traditional Products: Socio-cultural and Economic Paradoxes
Paradoxes of International Marketing in Developing Countries
International Distribution: the Paradoxical Logics Developed by Retail Groups
Medical Tourism: Paradoxes of Globalization and Ethical Issues
The Impact of Sustainability on Global Logistics Strategies: Contradictory Issues

PART III: Accounting and finance

Paradoxes and Issues of the Globalization of Accounting
The Paradox of Globalized Accounting in the Public Sector: an Analysis of the Reform of Public Accounting in Madagascar
Interests and Limits of globalization as an Investment-creating Process
Banks and Globalization: the Sorcerer's Apprentices
Globalization and Scenarios: a Paradoxical Navigation

Langue : Français

Collection : ENTREPRENDRE

Lieu d'édition : PARIS

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque