ISBN 13 : 978-1-292-40096-9

Contents :
Part 1 Digital marketing fundamentals
1 Introducing digital marketing
Online marketplace analysis: micro-environment
3 The DIGITAL macro-environment

Part 2 Digital marketing strategy development
4 Digital marketing strategy
5 Digital branding and the marketing mix
6 Data driven Relationship marketing using digital platforms

Part 3 Digital marketing: implementation and practice
7 Delivering the online customer experience
8 Campaign planning for digital media
9 Marketing communications using digital media channels
10 Evaluation and improvement of digital channel performance

Glossary
Index

Nbre volumes : 0

Language : English

Print : 8ème

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque