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ISBN 13 : 9781522526988

Sommaire :
Contributors: Christopher J. Parker, Stephen A. Doyle, Mary-Kate Hickman, Wilson Ozuem, Jummy Okoya, Tehreem Cheema, Fabrizio Maria Pini, Barbara Quaquarelli, Wilson Ozuem, Yllka Azemi, Cindy Paola Pinzón Rios, Ignacio Osuna Soto, Luis Fernando Jaramillo Carling, Elena Margareta Patten, Aster Mekonnen, Liz Larner, Alexander J. Aidan, Donatella Padua, Jemi Patel, Silvia Ranfagni, Monica Faraoni, Samuel Ayertey, Wilson Ozuem, Gordon Bowen, Deidre Bowen, Kate Armstrong, Charlotte Rutter, Eva Helberger, Ambre Tormey, Guida Helal, Wilson Ozuem.

Chapter 1 Designing Indulgent Interaction: Luxury Fashion, M-Commerce, and Übermensch
Chapter 2 Gender Fluidity in the Age of Technologically Mediated Environments: Implications for Fashion Industry
Chapter 3 Fast-Fashion Meets Social Networking Users: Implications for International Marketing Strategy
Chapter 4 Organisational and Marketing Challenges in Designing and Implementing an Omnichannel Strategy for Luxury Fashion Brands
Chapter 5 Online Service Failure and Recovery Strategies in Luxury Brands: A View From Justice Theory
Chapter 6 Digital Marketing Strategies for Luxury Cosmetics Brands: Latin America's Case – Colombia
Chapter 7 Omni-Channel Retailing and Perceived Service Quality
Chapter 8 “Exclusivity Dared”: Impact of Digital Marketing on Luxury Fashion Brands
Chapter 9 Mirror, Mirror @ the E-Mall: On-Line Buying Intent for Luxury Clothes and Fashion Innovativeness of Gay Males
Chapter 10 The Lux Made in Case Study: Building Value on Luxury Digital Districts
Chapter 11 User-Generated Content and Consumer Purchase Intentions in the Cosmetic Industry: Social Impact Perspective
Chapter 12 How to Drive Brand Communication in Virtual Settings: An Analytical Approach Based on Digital Data (Consumer Brand Alignment and Social Engagement)
Chapter 13 Developing Compelling Online Recovery Strategies: Implications for the Fashion Clothing Industry
Chapter 14 Luxury Product Decision-Making Strategy: Leveraging Social Media to Create the Emotional Component of the Strategy
Chapter 15 Drivers, Constraints, and Consequences of Consumer-Brand Engagement in the Luxury Fashion Sector
Chapter 16 Social Identity Matters: Social Media and Brand Perceptions in the Fashion Apparel and Accessories Industries

Langue : Anglais

Edition : 2ème

Lieu d'édition : TORONTO

Illustration(s) : Schémas ; Tableau(x)

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque