Lien ebook : https://login.ezproxy.univ-catholille.fr/login?url=https://s...

eISBN : 9781119668572

Sommaire :
Part I Introduction
Chapter 1 Welcome to Marketing 5.0: Technology for Humanity

Part II Challenges Marketers Face in a Digital World
Chapter 2 Generation Gap: Marketing to Baby Boomers, X, Y, Z, and Alpha
Chapter 3 Prosperity Polarization: Creating Inclusivity and Sustainability for Society
Chapter 4 Digital Divide: Making Tech Personal, Social, and Experiential

Part III New Strategies for Tech-Empowered Marketing
Chapter 5 The Digital-Ready Organization: One Strategy Doesn't Fit All
Chapter 6 The Next Tech: It's Time for Human-Like Technologies to Take Off
Chapter 7 The New CX: Machines Are Cool, but Humans Are Warm

Part IV New Tactics Leveraging Marketing Tech
Chapter 8 Data-Driven Marketing: Building a Data Ecosystem for Better Targeting
Chapter 9 Predictive Marketing: Anticipating Market Demand with Proactive Action
Chapter 10 Contextual Marketing: Making a Personalized Sense-and-Respond Experience
Chapter 11 Augmented Marketing: Delivering Tech-Empowered Human Interaction
Chapter 12 Agile Marketing: Executing Operations at Pace and Scale

Index

Langue : Anglais

Lieu d'édition : TORONTO

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque