Commentaire :

ISBN 13 : 978-1449335670

Sommaire :
Part 1. Stop Lying to Yourself
1. Chapter 1 We're All Liars
2. Chapter 2 How to Keep Score
3. Chapter 3 Deciding What to Do with Your Life
4. Chapter 4 Data-Driven Versus Data-Informed

Part 2. Finding the Right Metric for Right Now
1. Chapter 5 Analytics Frameworks
2. Chapter 6 The Discipline of One Metric That Matters
3. Chapter 7 What Business Are You In?
4. Chapter 8 Model One: E-commerce
5. Chapter 9 Model Two: Software as a Service (SaaS)
6. Chapter 10 Model Three: Free Mobile App
7. Chapter 11 Model Four: Media Site
8. Chapter 12 Model Five: User-Generated Content
9. Chapter 13 Model Six: Two-Sided Marketplaces
10. Chapter 14 What Stage Are You At?
11. Chapter 15 Stage One: Empathy
12. Chapter 16 Stage Two: Stickiness
13. Chapter 17 Stage Three: Virality
14. Chapter 18 Stage Four: Revenue
15. Chapter 19 Stage Five: Scale
16. Chapter 20 Model + Stage Drives the Metric You Track

Part 3. Lines in the Sand
1. Chapter 21 Am I Good Enough?
2. Chapter 22 E-commerce: Lines in the Sand
3. Chapter 23 SaaS: Lines in the Sand
4. Chapter 24 Free Mobile App: Lines in the Sand
5. Chapter 25 Media Site: Lines in the Sand
6. Chapter 26 User-Generated Content: Lines in the Sand
7. Chapter 27 Two-Sided Marketplaces: Lines in the Sand
8. Chapter 28 What to Do When You Don't Have a Baseline

Part 4. Putting Lean Analytics to Work
1. Chapter 29 Selling into Enterprise Markets
2. Chapter 30 Lean from Within: Intrapreneurs
3. Chapter 31 Conclusion: Beyond Startups

1. Appendix References and Further Reading
2. Appendix About the Authors
3. Appendix The Lean Series

Nbre volumes : 0

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque