Sommaire : Contents
An open letter to Wall Street
Maximizing the customer value proposition : building customer trust
Building the firm's value by taking the customer's perspective
ROC around the clock
Building enterprise value, one ROC at a time
Predicting the future
Strategy : ROC in a hostile environment
Making it happen : the adoption challenge
Delivering value to customers to build ROC
ROC and the economics of your enterprise
ROC the government
Violate your customer's trust and kiss your asset good-bye
Managing portfolios of customers to build enterprise value
Who moved my ROI? : shareholder value, investing, and customer trust

Discounting made simple
Lifetime value accounting issues
Lifetime value equations and examples
The economics of customer equity
Full disclosure
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Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Etat : Présent

Propriétaire : Bibliothèque