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Creative advertising : ideas and techniques from the world's best campaigns.
Appartenance & droits
2007
255
0500287333
125.70-PRICK
Number of copies : 1
| No. | Call n° | Bar code | Commentary | |
|---|---|---|---|---|
| 1 | [available] |
ISBN 13 : 978-0500287330
Contents : Contents
Part 1
DreamTeam: a framework for great creative performance
Part 2
The KickStart Catalogue: finding ideas that communicate
Part 3
Copy with punch: using wit and humour
Part 4
Classic creative techniques
Part 5
Visualization: movies in your mind
Part 6
Interviews and resources
Language : English
Figure(s) : Photographie(s)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque