Link to the ebook : https://login.ezproxy.univ-catholille.fr/login?url=https://s...

eISBN : 9781119835370

Contents :
Part I Introduction to Marketing 6.0
1 Welcoming the Era of Marketing 6.0: From Multi to Omni to Meta
2 The Emergence of Phygital Natives: Young Generation Z and Generation Alpha Coming of Age
3 The Inevitability of Immersive Marketing: Five Micro-Trends Leading to Metamarketing
4 The Future of Customer Experience: Fusing Physical and Digital for Complete Immersion

Part II The Marketing 6.0 Enabler and Environment
5 Understanding the Tech Enablers: Five Fundamental Technologies Powering Up Metamarketing
6 Building Extended Realities: The Immersive Experience in Real Life
7 Tapping into the Metaverse: The Future Form of Social Media Platforms

Part III The Marketing 6.0 Experience
8 Multisensory Marketing: Delivering Immersive Experiences for the Five Senses
9 Spatial Marketing: Delivering Natural Human- Machine Interactions
10 Metaverse Marketing: Experimenting with the Next- Generation Engagement

Index

Language : English

Place of publishing : TORONTO

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque