Contagious: How to Build Word of Mouth in the Digital Age.

Publication date : 2014

Pages : 244

Call number : 121.57-BERGE

Number of copies : 1

No.	Call n°	Bar code	Commentary
1			[available]

Comment :

ISBN 13 : 978-1471111709

Contents : Introduction: why things catch on
1. Social currency
2. Triggers
3. Emotion
4. Public
5. Practical value
6. Stories
Epilogue

Language : English

Location : Nice Library

Material : Paper

Statement : Présent