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2

Créez la tendance ! Du bouche à oreille au marketing viral.

BERGER Jonah

PEARSON EDUCATION

2013

216

121.57-BERGE

VIRAL MARKETING ; SOCIAL NETWORK ; SOCIAL ENVIRONMENT ; COMMUNITY OF PRACTICE ; ICT ; INFORMATION DISTORTION


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment :

ISBN 13 : 978-2744065675

Contents : Introduction
1. Le capital social
2. Les déclencheurs
3. L'émotion
4. La visibilité
5. La valeur pratique
6. Le récit
Epilogue

Language : French

Series : VILLAGE MONDIAL

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque