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e-book : Rules to Break and Laws to Follow : How Your Business Can Beat the Crisis of Short-termism.

Ebook

PEPPERS Don ; ROGERS Martha

WILEY

2008

297

CUSTOMER RELATIONSHIP MANAGEMENT ; DECISION AID ; LEADERSHIP

Link to the ebook : https://search-ebscohost-com.ezproxy.univ-catholille.fr/logi...

eISBN : 9780470288023

Contents : Contents

Chapter 1: False Assumptions
Chapter 2: "Value" Is the New "Profit"
Chapter 3: Customers Are a Scarce Resource
Chapter 4: In the Long Term, the Good
Chapter 5: Increasing the Value of Your Business
Chapter 6: Culture Rules
Chapter 7: Capitalism Redux: Greed Is Good
Chapter 8: Customers and Honeybees
Chapter 9: Oops! Mistakes Happen: Recovering
Chapter 10: Innovate or Die
Chapter 11: Order and Chaos
Chapter 12: The Wisdom of Dissent
Chapter 13: Engaged and Enabled
Chapter 14: Leaders Needed. Inquire Within
Notes
Reference
Index

Language : English

Series : Microsoft Executive Leadership Series

Place of publishing : ; TORONTO

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque