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Réinventer le marketing de la banque et de l'assurance : du sens du client au néomarketing.

BADOC Michel ; TROUILLAUD Elodie

BANQUE DE FRANCE

2004

511

2863254049

121.18-BADOC

FINANCIAL MARKETING ; BANK SECTOR ; INSURANCE SECTOR ; CUSTOMER RELATIONSHIP MANAGEMENT ; STRATEGY ; COMMERCIAL POLICY ; COMMUNICATION


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Language : French

Place of publishing : PARIS

Figure(s) : Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque