ISBN 13 : 978-0-415-58644-3

Sommaire :
Introduction: the science of entrepreneurship
How to use this book

Part I. I want to be an entrepreneur but

1 Myth: Entrepreneurs are visionaries
2 I don't have a good idea
3 Myth: Entrepreneurs are risk takers
4 I don't have enough money
5 Myth: Entrepreneurs are extraordinary forecasters
6 I don't know how to take the plunge
7 Myth: Entrepreneurs are not like the rest of us
8 I'm human: I'm afraid of failing

Part I.I The nuts and bolts of venturing: Effectuation in action

9 The bird-in-hand principle: Start with what you have
10 Worldmaking: Understand transformation
11 The affordable loss principle: Risk little, fail cheap
12 Financing: Bootstrap the venture
13 The crazy quilt principle: Form partnerships
14 Ownership and control: Manage investors
15 The lemonade principle: Leverage surprise
16 Business plans and business models: Make pitches
17 Venture identity: Build brand
18 The pilot-on-the-plane principle: Apply non-predictive control

Part II.I I am an entrepreneur now: How far can I go?

19 When the venture grows up
20 Entrepreneurship as a technology for social change

Conclusion
Directory of “practically speaking” sections by topic
Bibliography
Index

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque