Link to the ebook : http://ezproxy.univ-catholille.fr/login?url=https://www.vleb...

eISBN : 9781405870689

Contents : Contents

Introduction

Chapter 1. The importance of developing strong ideas
Chapter 2. Applying creativity to the idea development process
Chapter 3. Step one - seeking and shaping opportunities
Chapter 4. Step two - generating new ideas
Chapter 5. Step three - evaluating and selecting ideas
Chapter 6. Step four - planning for implementation

Appendices

Language : English

Figure(s) : Tableau(x) ; Schémas

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Edhec Lille