Lien ebook : https://bibliotheque.univ-catholille.fr/Default/doc/nlebk/17...

eISBN : 9781351214346

Sommaire :
Part I Customer Value Mindset
Chapter 1. Customers Want Exceptional Value Now!
Chapter 2. Be Customer-Centric
Chapter 3. Business Models and Value Propositions

Part II Customer Value Strategies
Chapter 4. Segmentation and Customer Value
Chapter 5. Service Excellence
Chapter 6. Quality, Price and Image
Chapter 7. Building Rock-Solid Customer Relationships

Part III Customer Value Measurement
Chapter 8. Customer Value Metrics
Chapter 9. Customer Loyalty and Retention

Langue : Anglais

Edition : 4ème

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque