Commentaire :

ISBN 13 : 978-0-470-51922-6

Sommaire : Preface
PART I Understanding Sustainability and Marketing

1 Marketing in the Twenty-First Century
2 Framing Sustainability Marketing

PART II Developing Sustainability Marketing Opportunities

3 Socio-ecological Problems
4 Sustainable Consumer Behaviour

PART III Developing Sustainability Marketing Standards and Strategies

5 Sustainability Marketing Values and Objectives
6 Sustainability Marketing Strategies

PART IV Developing the Sustainability Marketing Mix

7 Customer Solutions
8 Communications
9 Customer Cost
10 Convenience

PART V Developing the Future of Sustainability Marketing

11 Sustainability Marketing Transformations
12 Reframing Sustainability Marketing
Index

Langue : Anglais

Lieu d'édition : TORONTO

Localisation : Bibliothèque Campus de Nice

Etat : Présent

Propriétaire : Bibliothèque