ISBN 13 : 978-0-273-70718-1

Sommaire : Contents

Part One -Introduction
1. Corporate Strategy
2. A Review of Theory and Practice

Part Two - Analysis of the Environment
3. Analyzing the Environment - the basics
4. Analysing markets, competition and co-operation
5. Developing customer-driven strategy

Part Three - Analysis of Resources
6. Analyzing Resources - The Basics
7. Analyzing Human Resources
8. Analyzing Financial Resources
9. Analyzing Operations Resources

Part Four - The Purpose of the Organization
10. Purpose Shaped by Vision, Leadership and Ethics
11. Purpose Emerging from Knowledge, Technology and Innovation
12. Purpose Delivered Through Corporate and Business Objectives

Part Five - Developing the Strategy
13. Developing Strategic Options - the Prescriptive Process
14. Strategy Evaluation and Development - the Prescriptive Process
15. Finding the Route Forward - Emergent and Prescriptive Approaches
16. Organizational Structure and Style and People Issues

Part Six - The Implementation Process
17. Resource Allocation, Strategic Planning and Control
18. Government, Public Sector and Not-for-Profit Strategies
19. International Expansion and Globalization Strategy
20. Strategy Dynamics and Entrepreneurial Strategy
21. Managing Strategic Change
22. Building a Cohesive Corporate Strategy

Langue : Anglais

Edition : 4ème

Lieu d'édition : CAMBRIDGE

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque