Improving Customer Satisfaction, Loyalty and Profit : an Integrated Measurement and Management System.
JOHNSON Michael D. ; GUSTAFSSON Anders
JOSSEY-BASS;UNIVERSITY OF MICHIGAN
2000
214
0787953105
121.54-JOHNS
CUSTOMER RELATIONSHIP MANAGEMENT ; STRATEGIC PLANNING ; MANAGEMENT ; CUSTOMER ; QUALITY MANAGEMENT ; DECISION AID
No. | Call n° | Bar code | Commentary | |
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1 | [available] |
Notes : Réserve – Ask a librarian
Language : English
Series : BUSINESS SCHOOL MANAGEMENT SERIES
Figure(s) : Schémas
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque