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Building Strong Brands.

AAKER David A.

FREE PRESS

1996

380

0-7432-3213-5

121.92-AAKER

BRAND ; BRAND IMAGE ; STRATEGY ; QUALITY MANAGEMENT ; PRODUCT POLICY ; CERTIFICATION MARK ; SEGMENTATION ; POSITIONING ; COMMUNICATION POLICY ; CUSTOMER LOYALTY MANAGEMENT


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Language : English

Place of publishing : NEW-YORK

Figure(s) : Graphique(s) ; Photographie(s) ; Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque