Marketing across Cultures.
USUNIER Jean-Claude ; LEE Julie Anne
2005
570
0273685295
121.58-USUNI
INTERNATIONAL MARKETING ; CULTURAL MARKETING ; CULTURE ; INTERCULTURAL MANAGEMENT ; CONSUMER BEHAVIOR ; COMPETITIVENESS ; CULTURAL AND ARTISTIC ENVIRONMENT ; COMMUNICATION ; LINGUISTICS ; ADVERTISING ; PROFESSIONAL ETHICS ; FRAUD ; ETHICS
No. | Call n° | Bar code | Commentary | |
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1 | [available] | |||
2 | [available] |
Nbre volumes : 1
Language : English
Print : 4ème
Place of publishing : LONDON
Figure(s) : Schémas
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque