Commentaire :

ISBN 13 : 978-1-119-54233-9

Sommaire :
Introduction

Part I: Important Choices in Luxury Distribution
Chapter 1: The Various Models in Luxury Distribution
Chapter 2: Do Luxury Products Still Sell in Stores?
Chapter 3: Concept and Design of a Luxury Boutique
Chapter 4: Online, Offline or O2O?

Part II: Know and Understand the Client
Chapter 5: Putting the Customer Back in the Centre
Chapter 6: Customer Identification and CRM
Chapter 7: The Challenges of Offline and Online Integration
Chapter 8: Logistics Adapted to a Digital Culture

Part III: Making Client Relationships More Meaningful
Chapter 9: Customer Behaviour in the Store or Online
Chapter 10: The Importance of Stores for Building Customer Relationships
Chapter 11: Customer Experience and Building Loyalty
Chapter 12: How the Internet Has Shattered the Traditional Sales Model

Part IV: Management Tools for Luxury Stores
Chapter 13: Location of Sales Points
Chapter 14: Managing Store Personnel: A Toolbox
Chapter 15: At What Price Should Products Be Sold?
Chapter 16: Financial Analyses of Sales Points

Conclusion
Bibliography
Index

Nbre volumes : 0

Langue : Anglais

Edition : 2ème

Lieu d'édition : TORONTO

Illustration(s) : Schémas ; Tableau(x)

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque