Commentaire :

ISBN 13 : 978-0-470-83026-0

Sommaire :
Introduction

Chapter 1 Luxury and Brand Power
Chapter 2 The Distribution Models of Luxury
Chapter 3 The Different Outlets of Luxury Distribution
Chapter 4 The Internet as a Channel of Distribution
Chapter 5 Luxury Store Location
Chapter 6 Luxury Store Concept and Design
Chapter 7 Luxury Store Economics
Chapter 8 Luxury Retail Pricing
Chapter 9 Customer In-Store Behavior
Chapter 10 The Importance of Stores in Customer Relationship Building
Chapter 11 Building Loyalty in Luxury Brands
Chapter 12 Advertising and Communication
Chapter 13 The Future of Luxury Brand Retailing

Appendix Managing a Store Toolbox
Bibliography
Index

Langue : Anglais

Illustration(s) : Schémas ; Tableau(x)

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque