ISBN 13 : 978-1-292-00254-5

Sommaire : 1. Introducing Strategy

Part 1. The strategic position

Introduction to Part 1
2. The environment
3. Strategic Capabilities
4. Strategic Purpose
5. Culture and Strategy
Commentary on Part 1 The Strategic Position

Part 2. Strategic choices

Introduction to Part 2
6. Business Strategy
7. Corporate strategy and diversification
8. International strategy
9. Innovation and entrepreneurship
10. Mergers, acquisitions and alliances
Commentary on Part 2 Strategic Choices

Part 3. Strategy in action

Introduction to Part 3
11. Evaluation strategies
12. Strategy development processes
13. Organising for success
14. Leadership and strategic change
15. The practice of strategy
Commentary on Part 3 Strategy in Action

Langue : Anglais

Edition : 10ème

Illustration(s) : Graphique(s) ; Tableau(x)

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque