ISBN 13 : 9781526458940

Sommaire : Introduction

Part One – The digital luxury experience revolution

Chapter 1: What does digital luxury experience stand for?

Chapter 2: A new digital marketing strategy for luxury experience design

Chapter 3: Connecting with digital natives and sharing luxury experiences on social media


Part Two – Realms of the digital luxury experience

Chapter 4: Immersive digital luxury experiences

Chapter 5: Connected digital luxury experiences

Chapter 6: Playful digital luxury experiences

Chapter 7: Humanized digital luxury experiences

Chapter 8: Prototyped digital luxury experiences


Part Three - Digital luxury experience : what's next

Chapter 9: Switch to the experiential marketing mix (7Es) & design the ultimate digital luxury

Chapter 10: From big data to immersive smart data insights into digital luxury experience

Chapter 11: Phygital luxury consumption experiences: a new paradigm

Conclusion

Langue : Anglais

Lieu d'édition : LONDON

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque