ISBN 13 : 978-1-349-36417-6

Sommaire :
Foreword
Acknowledgement
Author's Note
Introduction: moving beyond slow motion

Part 1: Getting it!
1. Is luxury afraid of the Internet?
2. Connected Luxury
3. Web 2.0. , the social web (or Whatever you Choose to Call it) is REAL!

Part 2: Doing it!
4. The e-Experience: Creating More Than a Luxury Website
5. Let's talk: communicating the luxury message online
6. The art of selling the dream online
7. e-People are Real People
8. Beyond the Internet: mobile technology and Innovation for Luxury
9. A look at the best and worst practices of luxury online

Epilogue: Q & A with Uché

Bibliography
Glossary
Index

Nbre volumes : 0

Langue : Anglais

Illustration(s) : Photographie(s)

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque