Link to the ebook : http://ezproxy.univ-catholille.fr/login?url=https://www.vleb...

eISBN : 9781315671666

Contents : Part 1.
1. The road to Cathay
2. Through a glass darkly : China from a western perspective
3.The furniture of the mind
4. Relationships and regulations
5. Business and the law

Part 2.
6. Creating harmony : establishing businesses in China
7. The marketing mix
8. The marketing process
9. Rightness and correct form
10. Western and chinese commercial thinking

Bibliography

Language : English

Print : 4ème

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque