Commentaire :

ISBN 13 : 978-1118194492

Sommaire :
Introduction

Part I The Foundation of Social Media
Chapter 1 Backlash
Chapter 2 The Marketer's Dilemma
Chapter 3 What Is Social Media?

Part II Month 1: Prepare for Social Marketing
Chapter 4 Week 1: Web 2.0, The Social Web
Chapter 5 Week 2: The Social Feedback Cycle
Chapter 6 Week 3: Touchpoint Analysis
Chapter 7 Week 4: Influence and Measurement

Part III Month 2: Social Media Channels
Chapter 8 Week 1: Build a Social Media Campaign
Chapter 9 Week 2: Social Platforms
Chapter 10 Week 3: Social Content—Text, Photos, Audio, and Video
Chapter 11 Week 4: Social Content—Ratings, Reviews, and Recommendations
Chapter 12 Week 5: Social Interactions

Part IV Month 3: Complete Your Plan
Chapter 13 Week 1: Objectives, Metrics, and ROI
Chapter 14 Week 2: Present Your Social Media Plan

Appendix A Worksheets
Appendix B Additional Social Media Resources
Index

Langue : Anglais

Edition : 2ème

Lieu d'édition : TORONTO

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque