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eISBN : 9781292153117.

Sommaire :
Section 1 Consumers in the Marketplace
Chapter 1 Buying, Having, and Being

Section 2 Consumers as Individuals
Chapter 2 Perception
Chapter 3 Learning and Memory
Chapter 4 Motivation and Global Values
Chapter 5 The Self
Chapter 6 Personality and Psychographics

Section 3 Consumers as Decision Makers
Chapter 7 Attitudes and Persuasion
Chapter 8 Decision Making
Chapter 9 Buying and Disposing
Chapter 10 Organizational and Household Decision Making

Section 4 Consumers and Subcultures
Chapter 11 Groups and Social Media
Chapter 12 Social Class and Lifestyles
Chapter 13 Subcultures
Chapter 14 Culture

Langue : Anglais

Edition : 12ème

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque