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1

Winning in Emerging Markets: A Road Map for Strategy and Execution.

KHANNA Taun ; PALEPU Krishna G.

HARVARD BUSINESS REVIEW PRESS

2010

247

333.86-KHANN

DEVELOPING COUNTRY ; INTERNATIONAL TRADE ; GLOBALIZATION ; INTERNATIONAL ECONOMY ; INTERNATIONAL MARKETING ; STRATEGIC MARKETING


Number of copies : 2
No. Call n° Bar code Commentary
1 [not for loan]
2 [available]

Comment :

ISBN 13 : 978-1422166956

Contents :
Introduction

Part I, Conceptual introduction
1. The nature of institutional voids in emerging markets
2. Spotting and responding to institutional voids

Part II, Applications
3. Exploiting institutional voids as business opportunities
4. Multinationals in emerging markets
5. Emerging giants : competing at home
6. Emerging giants : going global
7. The emerging arena

Nbre volumes : 0

Language : English

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque