Lien ebook : http://ezproxy.univ-catholille.fr/login?url=https://www.vleb...

eISBN : 9780273724186

Sommaire : Contents
PART ONE- INTRODUCTION
1. Introducing strategy
Commentary on Part I- Strategy lenses
PART TWO- THE STRATEGIC POSITION
2. The Environment
3. Strategic Capability
4. Expectations and Purposes
Commentary on Part II- Coping with complexity- the ‘business idea'
PART THREE- STRATEGIC CHOICES
5. Business-Level Strategy
6. Corporate-Level and International Strategy
7. Directions and Methods of Development
Commentary on Part III- Strategy selection
PART FOUR- STRATEGY IN ACTION
8. Organising for Success
9. Enabling Success
10. Managing Strategic Change
Commentary on Part IV- Strategy into Action
PART FIVE- HOW STRATEGY DEVELOPS
11. Understanding Strategy Development
Commentary on Part V Strategy development in organisations

Langue : Anglais

Edition : 8ème

Lieu d'édition : CAMBRIDGE

Illustration(s) : Graphique(s) ; Tableau(x)

Localisation : Bibliothèque Campus de Nice

Support : Numérique

Etat : Présent

Propriétaire : Bibliothèque