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Luxury Fashion Branding : Trends, Tactics, Techniques.

OKONKWO Uche

PALGRAVE MACMILLAN

2007

332

0-230-52167-3

121.03-OKONK

LUXURY GOOD ; HISTORY ; CONSUMER BEHAVIOR ; BRAND ; BRAND IMAGE ; POSITIONING ; ESTABLISHMENT OF A STORE ; ELECTRONIC COMMERCE ; TREND


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment :

ISBN 13 : 978-0-230-52167-4

Language : English

Place of publishing : NY ; LONDON

Figure(s) : Photographie(s)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque