Commentaire :

ISBN 13 : 978-0-273-63297-9

Sommaire : Contents

1. The Financial Services Environment.
2. The Financial Services Consumer.
3. Identifying and Targeting Financial Prospects.
4. Development and Management of Financial Products.
5. Traditional Channels of Distribution
6. Technology-Driven Delivery Channels.
7. Pricing for Financial Services.
8. Communication and Promotion
9. Building Customer Relationships.
10. Customer retention and Loyalty
11. Corporate Financial Services
12. Projects.

Langue : Anglais

Illustration(s) : Tableau(x) ; Schémas

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque