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La Métamorphose du marketing ou comment gagner sur vos marchés en maîtrisant la relation avec le consommateur.

RAPP Stan ; COLLINS Tom

PUBLI-UNION

1991

395

2-8579-0067-8

121.76-RAPP

MARKETING MODEL ; MARKETING MANAGEMENT ; CONSUMER ; COMMUNICATION ; PROFITABILITY ; DISTRIBUTION ; ADVERTISING ; ADVERTISING CAMPAIGN


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Nbre volumes : 1

Notes : Réserve – Ask a librarian

Language : French

Place of publishing : PARIS

Material : Paper

Owner : Bibliothèque