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eISBN : 9780273735519

Contents : Contents
List of illustrations and key debates
List of figures
List of tables
Preface
Exploring Strategy
Guided tour
1 Introducing strategy

Part I The strategic position
Introduction to Part I

2 The environment
3 Strategic capabilities
4 Strategic purpose
5 Culture and strategy

Part II Strategic choices
Introduction to Part II

6 Business strategy
7 Corporate strategy and diversification
8 International strategy
9 Innovation and entrepreneurship
10 Mergers, acquisitions and alliances

Part III Strategy in action
Introduction to Part III

11 Evaluating strategies
12 Strategy development processes
13 Organising for success
14 Leadership and strategic change
15 The practice of strategy
Glossary
Index of names
General index
Acknowledgements

Language : English

Print : 9ème

Place of publishing : CAMBRIDGE

Figure(s) : Graphique(s) ; Tableau(x)

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque