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Chapitre : Cas - The Bonduelle Group's distribution strategy: adding a branded retail store?
Author : BOULOCHER-PASSET Véronique ; HARRIS Randall D. ; RUAUD Sabine
Publication date : 2022
Pages : 150-176
Keywords : DISTRIBUTION ; STRATEGY ; MULTINATIONAL COMPANY ; FRANCE
Language : English
Location : Nice Library
Material : Paper
Faculty's books : Oui
Owner : Bibliothèque