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Chapitre : Cas - The Bonduelle Group's distribution strategy: adding a branded retail store?

Chapter

BOULOCHER-PASSET Véronique ; HARRIS Randall D. ; RUAUD Sabine

2022

150-176

DISTRIBUTION ; STRATEGY ; MULTINATIONAL COMPANY ; FRANCE

Language : English

Location : Nice Library

Material : Paper

Faculty's books : Oui

Owner : Bibliothèque

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