Comment :

ISBN 13 : 978-0750678971

Contents :
Part 1. International Tourism: The Global Environment
1 .Globalization, tourism and culture Introduction
2. Cultural diversity

Part 2. Cultural Theories and Practices
3. Intercultural theories
4. Cultural practices and tourism impacts on culture

Part 3. Culture and Cultural Differences
5. Culture
6. Cultural variability
7. Cultural influences on intercultural communication
8. Cultural influences on social interaction
9. Cultural influences on rules of social interaction
10. Cultural influences on service
11. Cultural influences on ethical behavior

Part 4. Tourist Behavior
12. Human behavior: its nature and determinants
13. Consumer buying behavior
14. Cultural influences on tourist buying behavior

Part 5. Cross-Cultural Comparison
15. Cultural differences among international societies

Part 6. Multicultural Competence
16. Multicultural competence in a global world

Language : English

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Dept. Marketing vente