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1

Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers.

MOORE Geoffrey A.

HARPER BUSINESS

1991

227

0066620023

124.55-MOORE

HIGH TECHNOLOGY ; PRODUCT ; SALE ; MARKETING MIX ; MARKETING PLAN ; INTERNET


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Nbre volumes : 0

Language : English

Print : revised edition

Figure(s) : Schémas

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque