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Business to Business Marketing : A Strategic Approach.

MORRIS Michael H. ; LEYLAND F. Pitt ; HONEYCUTT Earl D. Jr

SAGE

2001

536

0803959648

121.16-MORRI

INDUSTRIAL MARKETING ; MARKETING MANAGEMENT ; STRATEGY ; CONSUMER ; MARKETING MIX ; MARKETING THEORY ; PRODUCT LIFE CYCLE ; ORGANIZATION ; SALES FORCE ; DISTRIBUTION ; PRICE FIXING


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Language : English

Print : 3ème

Place of publishing : LONDON

Figure(s) : Graphique(s) ; Tableau(x)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque