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L'Odyssée des marques : les marques, mythologie contemporaine.

LEWI Georges

ALBIN MICHEL

1998

270

2-226-09952-2

121.92-LEWI

BRAND ; PRODUCT POLICY ; COMMERCIAL POLICY ; ADVERTISING ; BRAND IMAGE ; PRODUCT LAUNCH ; SALE ; CULTURE ; COMMUNICATION


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

Comment : LOGO
MYTHE

Nbre volumes : 1

Language : French

Place of publishing : PARIS

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque