ISBN 13 : 978-1-292-27415-7

Sommaire :
Part 1: The World Of International Business
Chapter 1 An Introduction to International Business
Chapter 2 General Frameworks in International Business
Chapter 3 Multinational Enterprises, Innovation and Competitiveness

Part 2: The Environment Of International Business
Chapter 4 International Politics
Chapter 5 International Culture
Chapter 6 International Trade
Chapter 7 International Financial Markets and Institutions

Part 3: International Business Strategies
Chapter 8 Multinational Strategy
Chapter 9 Organising Strategy
Chapter 10 Corporate Strategy and National Competitiveness

Part 4: Functional Area Strategies
Chapter 11 Production Strategy
Chapter 12 Marketing Strategy
Chapter 13 Human Resource Management Strategy
Chapter 14 Political Risk and Negotiation Strategy
Chapter 15 International Financial Management

Part 5: Regional Strategies
Chapter 16 European Union
Chapter 17 Japan
Chapter 18 North America
Chapter 19 Emerging Economies
Chapter 20 China
Glossary

Nbre volumes : 0

Langue : Anglais

Edition : 8ème

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque