e-book : The Social Organization : How to Use Social Media to Tap the Collective Genius of Your Customers and Employees.
Lien ebook : https://login.ezproxy.univ-catholille.fr/login?url=https://s...
eISBN : 9781422142370.
Sommaire :
PREFACE
1: Introduction: The Promise of Social Organizations
2: Mass Collaboration The Heart of the Matter
3: Becoming a Social Organization
4: Forming a Vision for Community Collaboration
5: Developing a Strategic Approach to Community Collaboration
6: Refining Purpose by Building Purpose Roadmaps
7: Launching the Community
8: Guiding from the Middle
9: Guiding the Community's Purpose
10: Adapting the Organization
11: The Path to Becoming a Social Organization
Epilogue: The Social Future
APPENDIX
GLOSSARY
NOTES
INDEX
Langue : Anglais
Localisation : Bibliothèque Campus de Nice
Support : Numérique
Etat : Présent
Propriétaire : Bibliothèque