Commentaire :

ISBN 13 : 978-0470876411

Sommaire : Contents

1. Canvas.
Definition of a Business Model.
The 9 Building Blocks.
The Business Model Canvas.

2. Patterns.
Unbundling Business Models.
The Long Tail.
Multi-Sided Platforms.
FREE as a Business Model.
Open Business Models.

3. Design.
Customer Insights.
Ideation.
Visual Thinking.
Prototyping.
Storytelling
Scenarios.

4. Strategy.
Business Model Environment.
Evaluating Business Models.
Business Model Perspective on Blue Ocean Strategy.
Managing Multiple Business Models.

5. Process.
Business Model Design Process.
Outlook.
Outlook.
Afterword.
Where did this book come from ?

References.

Langue : Anglais

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque