Link to the ebook : https://login.ezproxy.univ-catholille.fr/login?url=https://s...

eISBN : 978-0-730-39030-5

Contents :
Preface

Part I: The power of social media
1 Why social media?
2 What is social media?
3 The MAVERICK principles

Part II: Always start with strategy
4 What is marketing?
5 Building your marketing machine
6 Creating your brand strategy
7 Social media content strategy
8 Your social media plan

Part III: Social media channels
9 Facebook
10 Instagram
11 LinkedIn
12 Twitter
13 Pinterest
14 YouTube

The beginning
Index

Language : English

Place of publishing : TORONTO

Location : Nice Library

Material : Electronic

Statement : Présent

Owner : Bibliothèque