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ISBN 13 : 978-1544354668

Sommaire :
Preface

Part I. Entrepreneurship Is a Life Skill

CHAPTER 1: Practicing Entrepreneurship
Case Study: Saurbh Gupta, founder, Gyan-I Inc.

CHAPTER 2: Activating an Entrepreneurial Mindset

Case Study: Maliha Khalid, founder and CEO, Doctory


Part II. Creating and Developing Opportunities

CHAPTER 3: Creating and Recognizing New Opportunities
Case Study: Jillian Lakritz, founder, Yoee Baby

CHAPTER 4: Using Design Thinking

Case Study: Anton Yakushin, cofounder and CEO, VentureBlocks

CHAPTER 5: Building Business Models

Case Study: Gautam Gupta, cofounder, NatureBox

CHAPTER 6: Developing Your Customers

Case Study: Haim Saban, The Mighty Morphin' Power Rangers

CHAPTER 7: Testing and Experimenting With New Ideas

Case Study: Katrina Lake, CEO, Stitch Fix

CHAPTER 8: Developing Networks and Building Teams

Case Study: Jeff Goudie, AmeriCan Packaging


Part III. Evaluating and Acting on Opportunities

CHAPTER 9: Creating Revenue Models
Case Study: Balaji Viswanathan, founder, Invento Robotics

CHAPTER 10: Planning for Entrepreneurs
Case Study: Boyd Cohen, cofounder, IoMob

CHAPTER 11: Anticipating Failure
Case Study: Emily Lagasse, founder, Petwell Supply Co.


Part IV. Supporting New Opportunities

CHAPTER 12: Bootstrapping and Crowdfunding for Resources

Case Study: Daymond John, founder, FUBU

CHAPTER 13: Financing for Startups

Case Study: Rich Palmer, founder, Gravyty

SUPPLEMENT A: Financial Statements and Projections for Startups
Financial Projections for Startups


CHAPTER 14: Navigating Legal and IP Issues
14.1 Legal Considerations

Case Study: Matthew Vega-Sanz, cofounder, Lula

CHAPTER 15: Engaging Customers Through Marketing

Case Study: Justin Real, founder, Realplay

SUPPLEMENT B: The Pitch Deck

CHAPTER 16: Supporting Social Entrepreneurship
Case Study: Brandale Randolph, founder and CEO, 1854 Cycling Company

Glossary

Notes

Name Index

Nbre volumes : 0

Langue : Anglais

Edition : 2ème

Lieu d'édition : LONDON

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque