ISBN 13 : 978-1-292-28245-9

Sommaire :

Chapter 1: Introducing Strategy

Part 1. The strategic position

Chapter 2: Macro Environmental Analysis
Chapter 3: Industry and Sector Analysis
Chapter 4: Resources and Capabilities
Chapter 5: Stakeholders and Governance
Chapter 6: History and Culture

Part 2. Strategic choices

Chapter 7: Business Strategy and models
Chapter 8: Corporate Strategy
Chapter 9: International Strategy
Chapter 10: Entrepreneurship and Innovation
Chapter 11: Mergers, Acquisitions and Alliances

Part 3. Strategy in action
Chapter 12: Evaluating Strategy
Chapter 13: Strategy Development Processes
Chapter 14: Organizing and Strategy
Chapter 15: Leadership and Strategic Change
Chapter 16: The Practice of Strategy

Cases studies

Nbre volumes : 0

Langue : Anglais

Edition : 12ème

Illustration(s) : Graphique(s) ; Tableau(x)

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque