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Joel Desgrippes and Marc Gobé on Emotional Brand Experience

HELLMAN Anne

ROCKPORT PUBLISHERS

2007

208

1-59253-260-8

121.92-HELLM

BRAND ; INDUSTRIAL AESTHETICS ; BRAND IMAGE ; COMMUNICATION BY IMAGE ; CREATIVITY ; SENSORY MARKETING ; POSITIONING ; PACKAGING ; NEW PRODUCT


Number of copies : 1
No. Call n° Bar code Commentary
1 [available]

ISBN 13 : 978-1-59253-260-5

Language : English

Figure(s) : Photographie(s)

Location : Nice Library

Material : Paper

Statement : Présent

Owner : Bibliothèque