Joel Desgrippes and Marc Gobé on Emotional Brand Experience
2007
208
1-59253-260-8
121.92-HELLM
BRAND ; INDUSTRIAL AESTHETICS ; BRAND IMAGE ; COMMUNICATION BY IMAGE ; CREATIVITY ; SENSORY MARKETING ; POSITIONING ; PACKAGING ; NEW PRODUCT
No. | Call n° | Bar code | Commentary | |
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1 | [available] |
ISBN 13 : 978-1-59253-260-5
Language : English
Figure(s) : Photographie(s)
Location : Nice Library
Material : Paper
Statement : Présent
Owner : Bibliothèque