ISBN 13 : 978-0-357-72129-2

Sommaire :
Preface

Part 1. An Introduction to Consumer Behavior
Chapter 1. Understanding Consumer Behavior

Part 2. The Psychological Core
Chapter 2. Motivation, Ability, and Opportunity
Chapter 3. Exposure, Attention, Perception, and Comprehension
Chapter 4. Prior Knowledge, Long-Term Memory, and Retrieval (Remembering)
Chapter 5. Attitudes Based on High-Effort
Chapter 6. Attitudes Based on Low-Effort

Part 3. The Process of Making Decisions
Chapter 7. Problem Recognition and Information Search
Chapter 8. Judgment and Decision-Making Based on High-Effort
Chapter 9. Judgment and Decision-Making Based on Low-Effort
Chapter 10. Post-Decision Processes

Part 4. The Consumer's Culture
Chapter 11. Social Influences on Consumer Behavior
Chapter 12. Consumer Diversity
Chapter 13. Household and Social Class Influences
Chapter 14. Psychographics: Values, Personality, and Lifestyles

Part 5. Consumer Behavior Outcomes and Issues
Chapter 15. Innovations: Adoption, Resistance, and Diffusion
Chapter 16. Symbolic Consumer Behavior
Chapter 17. Marketing, Ethics, and Social Responsibility in a Consumer Society

Nbre volumes : 0

Langue : Anglais

Edition : 8ème

Lieu d'édition : USA ; ;

Illustration(s) : Graphique(s) ; Photographie(s) ; Tableau(x)

Localisation : Bibliothèque Campus de Nice

Support : Papier

Etat : Présent

Propriétaire : Bibliothèque